Marketing for Rental Home Properties - Websites and More

College Communities and Rental Property Management

College Communities and Rental Property Management

It’s another year on the local college campus, and your applications for rentals are rolling in. For those in college towns, the seasonal inflow of college students is both predictable and challenging. College students are a unique group of tenants with needs that are quite different from those of seniors, couples, and families. How can you appeal to this group, and what do you need to do to make sure your relationship flows smoothly? (more…)

Property Management Marketing: Facebook for Your Business

Facebook for your business

Your rental properties may not be snapping selfies, but they still deserve their time online. How can you increase your profile on social media and use it to turn leads into new tenants? These Facebook business page tips for property managers will help you use Facebook for marketing your rental properties. (more…)

3 Things to Include on Your Rental Property Management Website

things to include to your property management website and things to avoid

What are the ingredients for a stellar rental property management website? Whether you’re developing a new website or making changes to your existing one, make sure that you have the right elements to attract new leads and keep your tenants and owners happy. Adding specific elements to your site and decreasing others can turn your website into a strong and ever-changing advertisement and portal for your business. (more…)

Local Search Presence Strategies in Property Management Marketing

Go local: this is a particularly relevant mantra in the property management business, because the vast majority of your business likely focuses around specific properties in a certain area. How can you get the attention of local audiences? While a real life community presence is one way to go, you can also focus on web searches as a way to boost your community presence. (more…)

Use Social Media to Get More Traffic to Your Property Management Website

Is your website sociable, or is it a recluse? When you’re developing your property management website, you need to use social media to get the word out about your content and your business. These techniques will help you use social media to get more traffic to come to your property management website. (more…)

How Lead Tracking Can Increase the Success of Your Rental Property Management Business

rental property management

Who are your tenants? When you’re looking for leads, you need to understand your tenants, their needs, and how they find your rental property management business. You have many different interactions with tenants, and these can be difficult to track. Focus on achieving your business goals with lead tracking tools that increase the success of your rental property management. (more…)

How to Optimize Your Website for Renters

property management website

The internet is a competitive, and crowded space. How can you make sure that your property management website gets noticed? Search Engine Watch says that SEO is the first layer of your website, the one that brings people to your site in the first place. (more…)

Should Your Rental Property Management Business Invest in SEO?

Should Your Rental Property Management Business Invest in SEO

Is SEO the way to go? When you’re involved in rental property management, you need to ensure that prospective tenants and owners can find your website and connect with your company instead of the competition. To gain recognition and get found online, you need to have a website that’s optimized for search engines. And if you’re new to the world of SEO, how do you begin? (more…)

How to Handle Negative Property Reviews

negative reviews

Words can damage your reputation or build it up. Whether they’re spoken from one friend to another, written on a review site, or shared on social media, the words that people say and write have a great influence on how other people see your business. If you have less-than-flattering reviews and you’re wondering how to respond to those reviews, you’ll find the following information helpful. (more…)

Property Management Website Design, Marketing and Strategies You Can’t Ignore

Property management website design

According to the Business2Community blog, “75 percent of small and medium-sized businesses believe that internet marketing is effective or very effective at attracting new customers.” Do you agree? Are you taking advantage of the opportunities available? Use your property management website to draw in tenants and keep them with your business in the long term. (more…)


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