This article is #4 of a 9 part series . For additional suggestions checkout the rest of the Keeping Rental Property Owners Happy series.
As a property manager, your primary focus is managing owners' assets. Developing relationships with owners sets your business up for long-term success and allows you to establish a strong company reputation. Here are five ways to reach out to property owners in your community:
1. Identify a Target Audience
Who do you consider to be your ideal property owner? Consider the typical demographics of property owners in your city, and target one or more groups from those demographics. For example, you may have competency working with seniors who are downsizing but still want an investment property. You can use this experience to target other groups of seniors in ways that work for them, such as seminars about the services that rental property managers can provide to make senior landlords' lives easier.
2. Connect With Property Owners through Well-Optimized SEO
Do you know what your property owners want? Through search results and surveys of existing owners who work with your business, you can determine what brings property owners to your business website. They may be falling behind in repairs and maintenance or searching online for property management solutions. Use local SEO in your site text, and include keywords that speak to the specific needs of your target groups of owners.
3. Communicate through Business Blogging
One of the best ways to appeal to owners is to let them know that your property management company is experienced and professional. Provide helpful industry information on your blog to help owners solve their property management problems. Blogging also helps you keep your website up-to-date in Google's eyes. According to Hubspot, "every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search." Not only are you providing substantial content, you're also making it easier for owners to find you online.
From sponsoring seniors' activities to networking with cleaning companies, build community connections to boost your business.
4. Attract Your Ideal Audience through Networking
Once you know what types of owners you'd like to target, it's important to network to get the word out about your property management business. According to Entrepreneur Magazine, "creating the right strategic relationship is crucial." Determine what companies you should invest time in, and focus on developing relationships with them. For example, owners who are seniors probably seek out other services to help manage their property, such as cleaning services. By talking with those cleaning services, you can share your business message with them and develop a partnership. Cleaning services will get more business if they partner with you, and you'll get more business when others spread the word.
5. Stay in Touch Using Online Portals
Use your rental property management software to connect with owners. An online portal on your site allows prospective owners to ask questions about your services and sign up for additional information about your property management services. Offer free resources and programs as an incentive for owners to hire you.
"It seems that everywhere, in every situation, Propertyware is keeping us organized." - Dave Barron / Husky Property Management, LLC
With the Propertyware, you can connect with property owners and easily provide them with the information they need. Curious how our landlord property management software can help you? To learn more, sign up for a free trial today.