Long after the first-ever User Huddle concluded at this year’s RealWorld in San Diego, users are still abuzz with talk about the new upgrades to Propertyware. For the first time ever, Propertyware invited customers to huddle in person with the developers, designers and marketers behind the web-based property management software and collaborate on the product roadmap.
During this time, the Propertyware team unveiled multiple innovations in an interactive gallery, giving customers exclusive glimpses of what’s coming and an even more exclusive opportunity to influence the direction of the product.
For instance, a long-time Propertyware customer quickly became drawn to the new user-friendly website product. The customer nodded his approval and two weeks later, the order was in.
“You can change out pictures, logos, anything really easily,” touted Customer Success Manager Brandon Peugh. “Anybody can use this.”
Propertyware also staffed key team members for a variety of round-table discussions. Anything from product support to on-boarding to digital marketing was discussed at length, giving customers a platform for sharing what they liked, disliked, didn’t need or had to have to help make day-to-day operations better.
Propertyware Director of Product Management Aaron Brady listened.
“Customers would come and sit down and talk with peers about a subject,” he said. “They were at five tables, and each one of them were very busy. There was a lot of good energy around those tables. We’ve been revisiting our notes continually since conference and proactively working to incorporate what we learned from the customers into the product.”
“Seeing passionate customers sitting down and discussing ideas with their peers was inspiring. Propertyware customers have such great insights into where we can improve and the entire Propertyware team left inspired. Designers, developers and product managers are actively working on many great ideas shared that day.”
User Huddle sets stage for engaging customer feedback long-term
The Propertyware User Huddle was just one example of how Propertyware is actively engaging its customer base in an effort to improve, but to make it the most flexible property management solution on the market today.
Even though a few of the features, such as eSignature, had been rolled out, customers got a sneak preview of upcoming changes to owner and tenant experiences as well as planned payment services and a freshened user interface.
“I’ve got a ton of positive feedback from employees and customers that this was the best session they’ve ever attended,” he said. “We’re already acting quickly on feedback we’ve received from the session. It was very successful and we are planning to bring the User Huddle back in 2016 to RealWorld (Las Vegas, July 17-19). Customers won’t want to miss it.”
Partner with Propertyware for roadmap to successful property management
With many new faces on the Propertyware team, Brady said a key takeaway from the User Huddle was direct feedback, strengthening customer relations, and ensuring that its growing support team was being properly aligned to better serve its users.
“This is a cross functional team,” Brady said. “We are now working together from sales to support to designers to engineers to product managers. All of us work together on one cross functional team.”
He said the team will continue to assess feedback to help create a more seamless customer experience. Having a full understanding of customer needs will help Propertyware evolve.
“It’s more than modernizing and updating Propertyware,” Brady said. “The whole idea of the User Huddle was to improve with way we are engaging with our customer and share the direction of where we’re going.”
Brady said customers should get used to more engagement from the Propertyware team in its quest to help create a better property management experience.