If you have units available and new listings to make, the marketing process is straightforward. But what if you don’t have anything to market? How do you keep your tenant pipeline flowing and ready for your next listing?
The explosion of software apps has made property management infinitely more efficient, accurate, profitable and even enjoyable. Many of the headaches and hassles traditionally burdening property management professionals have been solved in the cubicles and break rooms of today’s industry-leading software companies. (more…)
Property management is a “people” business. The better their relationships are with owners, tenants and vendors, the more successful and smooth life is for property managers.
But fostering good relationships doesn’t depend wholly on a sunny personality. In addition to making you more efficient, today’s software tools deliver benefits that directly impact how you get along with the people you interact with each day.
Here are some of the ways they do this. (more…)
According to RevNYou, “the biggest issue almost every rental ad on the internet faces is that they have not targeted a prospective tenant.” When you create rental property website listings, do you have a target renter in mind? Avoid these mistakes in your rental property listings and create business success. (more…)
Surprisingly, when it comes to rental properties, most property managers and landlords think that staging is irrelevant. But here’s a fact. Staging is not just for people who are looking to sell a home. Your prospective renters are looking for a home, not just a stark, vacant building. Moreover, when done the right way, staging rentals can help draw their attention to your property’s top assets and play down the drawbacks. (more…)
Our world is more connected than it has ever been. For some people, mobile phones could be an extension of their arms—with people constantly checking the news, tweets and Facebook updates. By now, most business owners have realized that a strong digital marketing strategy should be leading their marketing efforts. Are you one of them? (more…)
“Through 2016, certain upgrades are eligible for tax credits, such as solar panels and geothermal heating and cooling systems, and specified types of water heaters.” Want to take advantage of these incentives and create green rental properties? Learn how in our interview with Gary Wollenhaupt of ProudGreenHome. (more…)
Businesses exist to make money. It’s not a private company’s responsibility, per se, to contribute to the communities in which they do business; after all, you’re contributing just by providing a valuable service and paying taxes. So why voluntarily invest time and perhaps money in community projects or causes? Let’s address some concrete benefits first, since these are what usually drive a property management company to sponsor, say, a local Little League team or garbage clean-up day. (more…)
When prospective tenants look at your online property listing, the first thing they do is look through the photos. In fact, many people do not even bother to check out a listing if it does not have photos. And if the photos you do have are of poor quality or thoughtlessly taken, you may lose a customer right there. Check your current listing photos to find out if they suffer from any of the following mistakes. (more…)