Propertyware Blog by Propertyware

What Google’s Layout Changes Mean for Single Family Marketing

single family marketing

Search engine optimization can be a complicated jumble of web pages, links, paid and social media, especially if you’re a small business owner like many in the single family industry. Why does Google keep changing the rules? It could be a secret money-making scheme, but we’re going with the likelihood that they’re trying to make their search engine better. In fact, this change presents new opportunities to improve your single family marketing efforts. (more…)

5 Reporting Options You Need in Today’s Property Management Industry

Reporting Options You Need in Today's Property Management Industry

Property managers have a myriad of day-to-day responsibilities, including everything from showing properties to ensuring that units stay in impeccable condition. Reporting is an aspect of the job that can be less exciting, but is essential for business growth. Generating timely and consistent property management reports isn’t just something to do in the off-season or when you have time. These reports will help you analyze how you’re doing on the ground, so that you can improve your property management systems. (more…)

Your Property Management Website Checklist

property management website checklist

You’re a property manager because you love homes, and you love people. Developing a strong website will help you connect them both and better market your business. Use the following website features to help prospective tenants find you online and get to know your properties before they even come to visit: (more…)

Property Management Marketing: Build a Strong Foundation

property management marketing

Do vacant properties keep you up at night? Your future tenants are out there, and they need to know about your properties. As a property manager, make sure that your company is at the top of its marketing game. Competition is fierce: these diverse tactics will help you build a strong property management marketing foundation so you can find tenants for your single-family homes. (more…)

5 Skills That All Property Managers Need

Skills That All Property Managers Need

The best property managers know how to apply a broad skillset to the unique situations they encounter. They move with ease into situations that require strong communication, negotiation, customer service, and organizational skills. Property managers also have the ability to manage more tangible property-related concerns, such as maintenance and repair issues.

Here are five essential property manager skills that all property managers must develop in order to excel in the field: (more…)

4 Ways Online Payments Benefit Tenants

4 Ways Online Payments Benefit Tenants

Your tenants lead hectic lives. A typical day might include bringing the kids to child care, going to work, running out to do errands at lunch time, and wrangling extracurriculars and meetings. With so much going on, rent payments may be the last thing on their minds, causing deadlines to be missed. This scenario is typical in rental housing, but can be avoided. Implementing a new rental payment system is a benefit to your business, and it also helps your tenants. (more…)

Property Management Insurance: A Beginner’s Guide

property management insurance

From injuries to errors, your property management company could be liable for an entire list of potential problems. Here’s how to make sure you’re covered by property management insurance so that you can have peace of mind and manage your business with confidence.  (more…)

7 Real Estate Marketing Ideas You Should Be Using

Real Estate Marketing Ideas You Should Be Using

When it comes to real estate marketing, you’re challenged to make some smart moves. After all, your marketing budget and your time are both limited. You need to have a strategy to determine where you’ll focus your marketing and how wide a net you’ll cast as you’re looking for new tenants. These real estate marketing ideas will help you bring your property marketing to the next level. (more…)

Property Management Website Design: 8 Essential Elements

Property Management Website Design 8 Essential Elements

What is the foundation of your website? A strong web presence can draw in new tenants, selling them on properties even before they visit them in person. Whether you’re building a website for the first time or you’re renewing and rebranding an existing site, you need to consider the building blocks of a successful property management company website. Make sure that you include these 8 essential elements in your property management website design: (more…)

Your Property Management Company & Foreclosures: Property Preservation Opportunity?

Foreclosures Property Preservation Opportunity

There are many scenarios that lead to foreclosure, but ultimately, it’s due to the owner’s inability to pay for that home over time. This challenging situation plays out in communities across the country: according to RealtyTrac, “0.82 percent of all U.S. housing units (one in every 122) had at least one foreclosure filing in 2015.” What happens to these homes between the foreclosure and the sale? They still need maintenance, and your property management company can help preserve these properties for their future owners. (more…)

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