This is a series dedicated to helping property managers grow their property management companies.
Growth: it’s the desire and goal of any successful business owner, and it’s what your property management business strives to achieve. But is your growth sustainable in the long term? To develop a solid and reputable property management company, start with a deeper understanding of how your business works. (more…)
Growing Your Property Management Business: How to Set Goals to Help You Grow Your Property Portfolio
Ambition is a beautiful thing, but realism is also extremely valuable. As you’re setting your company goals, you need to consider how much you should expect to grow and what it will take to reach that goal. Why is setting goals important? Your growth goals and your business plans need to be aligned, providing a framework that shows how your company can succeed. When you know your business goals, you can create a focused property marketing campaign to move toward them. (more…)
“Begin at the beginning,” said the King in Alice in Wonderland, and he was right. When it comes to setting goals for your property management business, you need to begin with a sound understanding of where you are right now. After that, you can work toward future growth. Use a business assessment of your rental property business can help you understand the state of your management company and where to focus your energy. (more…)
You may be exceptional at managing properties, but does everyone understand the depth of your expertise? One of the ways to help potential owners and tenants understand your place in your field is to increase brand awareness by becoming a tried-and-true property management resource. Whether you’re writing blogs about specific neighborhoods or advising owners about some of the tricky maintenance issues they’ll face, you can become a trusted resource in your field by sharing relevant information. (more…)
Do you know how to catch an owner’s eye? When you’re attracting real estate investors and property owners, you need to have a solid marketing plan. These investors and owners are the basis of your business, and they need to know about the value and reputation of your property management business. You can use advertisements to draw in owners and investors and enhance your property management marketing. (more…)
Develop a reputation as a supportive property manager, and encourage clients to share this online.
In business, your reputation is everything. Even if you’re a smaller property management company, if you can build a big reputation, you can tell prospective owners and tenants that you’re a company that can be trusted. When you’re wondering how to grow your business, consider how online business reviews can bring down or boost your property management reputation. Take control of your property management business by managing your reviews. (more…)