Why You Should Invest in a Solid Social Media Strategy

social media strategy

Our world is more connected than it has ever been. For some people, mobile phones could be an extension of their arms—with people constantly checking the news, tweets and Facebook updates. By now, most business owners have realized that a strong digital marketing strategy should be leading their marketing efforts. Are you one of them?

Industry leaders, such as Facebook CEO Mark Zuckerberg, are paving the way to a more connected world. When Facebook was initially launched 10 years ago, who knew that the social media giant would become a key player in the game of communication?

Social media is constantly changing, but one concept remains the same: it’s important to have a solid social media strategy in place. There are many tried-and-true practices you should adopt, with my favorite motto being to keep it simple (that’s for another article).

As seen on LinkedIn, there are many self-proclaimed “gurus” who seek to advise how your company should be using social. Not only should you be skeptical of these people, but you should be doing your own research. You have access to an abundance of numerical data at your fingertips. Find out what’s working for your company and build a strong, consistent social media strategy around it.social media strategy

Social media is the digital face of your company and the best way to showcase the look and feel of your brand. I’ve collaborated with marketing clients across multiple industries, and a reoccurring theme within the property management industry is an overall lack of consistency online.

Social gives you the opportunity to showcase your services and responsiveness, promote your properties and serves as a platform for your company’s message. Research indicates that social media impacts your rankings on Google. Social provides a way to build relationships with your current tenants and can encourage them to become an advocate of your brand. In addition to brand awareness, social media can increase your potential leads. If your potential clients are updating Facebook statuses and following their favorite brands right now on Twitter, why would you not be invested in social?

What are some of the ways your company is currently using social media? Share with us in the comments below.

Don’t have the time to dedicate to social media? Learn more about the digital marketing services offered by Propertyware. 

Ashley Chimal is a web marketing specialist at RealPage, Inc. where she focuses on the single-family and vacation rental industries. She is the marketing chair for a Dallas-based nonprofit organization, Melody of Hope, and has a diverse background in social media, content marketing, journalism and photography. Ashley received her education from the University of North Texas and is a native of the Lone Star State.


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