Marketing for Rental Home Properties - Websites and More

Why You Should Invest in a Solid Social Media Strategy

managed social media marketing

Our world is more connected than it has ever been. For some people, mobile phones could be an extension of their arms—with people constantly checking the news, tweets and Facebook updates. By now, most business owners have realized that a strong digital marketing strategy should be leading their marketing efforts. Are you one of them? (more…)

Green Rental Properties – Interview with Gary Wollenhaupt of ProudGreenHome

green rental property

“Through 2016, certain upgrades are eligible for tax credits, such as solar panels and geothermal heating and cooling systems, and specified types of water heaters.” Want to take advantage of these incentives and create green rental properties? Learn how in our interview with Gary Wollenhaupt of ProudGreenHome. (more…)

Community Involvement Pays Dividends

community involvement

Businesses exist to make money. It’s not a private company’s responsibility, per se, to contribute to the communities in which they do business; after all, you’re contributing just by providing a valuable service and paying taxes. So why voluntarily invest time and perhaps money in community projects or causes? Let’s address some concrete benefits first, since these are what usually drive a property management company to sponsor, say, a local Little League team or garbage clean-up day. (more…)

6 Listing Photo Mistakes to Avoid

listing photo

When prospective tenants look at your online property listing, the first thing they do is look through the photos. In fact, many people do not even bother to check out a listing if it does not have photos. And if the photos you do have are of poor quality or thoughtlessly taken, you may lose a customer right there. Check your current listing photos to find out if they suffer from any of the following mistakes. (more…)

How Your Property Management Website Helps Brand Your Business

Property Management Website Helps in Branding Your Business

A business is more than a collection of people, a building, or a product—it’s a brand and a culture, as well. As a business manager, you know how important it is to have a property management website that draws in new opportunities. However, it’s the way you interact with tenants, owners, and properties on the ground that builds your business into a strong brand. (more…)

5 Actionable SEO Tips for Property Managers

Actionable SEO Tips for Property Managers

Chances are, you love properties more than you love marketing them online. However, in our digital world, you must reach out and find new owners and tenants online. Mastering SEO and pay per click (PPC) marketing strategies can help make your online marketing pain-free for your management company. Here are 5 practices to keep top of mind. (more…)

What Google’s Layout Changes Mean for Single Family Marketing

single family marketing

Search engine optimization can be a complicated jumble of web pages, links, paid and social media, especially if you’re a small business owner like many in the single family industry. Why does Google keep changing the rules? It could be a secret money-making scheme, but we’re going with the likelihood that they’re trying to make their search engine better. In fact, this change presents new opportunities to improve your single family marketing efforts. (more…)

Your Property Management Website Checklist

property management website checklist

You’re a property manager because you love homes, and you love people. Developing a strong website will help you connect them both and better market your business. Use the following website features to help prospective tenants find you online and get to know your properties before they even come to visit: (more…)

Property Management Marketing: Build a Strong Foundation

property management marketing

Do vacant properties keep you up at night? Your future tenants are out there, and they need to know about your properties. As a property manager, make sure that your company is at the top of its marketing game. Competition is fierce: these diverse tactics will help you build a strong property management marketing foundation so you can find tenants for your single-family homes. (more…)

7 Real Estate Marketing Ideas You Should Be Using

Real Estate Marketing Ideas You Should Be Using

When it comes to real estate marketing, you’re challenged to make some smart moves. After all, your marketing budget and your time are both limited. You need to have a strategy to determine where you’ll focus your marketing and how wide a net you’ll cast as you’re looking for new tenants. These real estate marketing ideas will help you bring your property marketing to the next level. (more…)

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