Due to the popularity of this post, we've updated the property listing site list for 2017 to include 10 more places to post your rental property. Enjoy!
Newspaper classified ads are dead; long live the Internet! As property managers and owners, we work in a world where renters are looking for dynamic content that gives them more than the number of bedrooms and baths. They want videos, rental reviews, social integration, 3D walk-thrus, real-time mapping, and interactive media.
For rent: gone are the days of simply placing a sign outside a home when you're trying to rent it. Today, you're aiming for website traffic in addition to foot traffic when you're trying to advertise your rental property. What are the best sites to advertise rental property?
1. Your Website
Your website should be advertising central for your rental property listings. This is where you can feature photos, detailed information, and the ability to easily connect with your property management staff. Your site must not only feature properties in a beautiful and informative way, it needs to integrate SEO best practices to help it get a higher search engine ranking.
With 75 percent of Americans accessing the web using mobile devices, you must also ensure that your site is optimized for mobile. According to Huffington Post, "research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load." Help your prospective tenants see all of the features of your properties in a timely manner with a fast, up-to-date website and thorough, attractive listings.
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The ubiquitous Craiglist is where people turn for almost everything, including housing that's focused on a specific metropolitan area. The benefits: it's inexpensive, and it allows you to write in your own way and with your own photos. The drawbacks: you'll get many inquiries, and many of them will be from those who are not always serious about your rental.
Like Craigslist, Oodle is a classified listing service that includes rental housing. It's not just property-focused but it's good for attracting renters who are local and may stumble on your listing as they browse for other items.
With its photo listings, interactive map, and ability to easily sort by features such as bedrooms, bathrooms, and rental price, Zillow is a popular rental property listing site. It also allows prospective tenants to compare two listings side by side.
Looking for a website that allows you to list your unit in a multi-family building? Try Hotpads. This site also caters to pet owners with pet information upfront, and like Zillow, it's based on an interactive map.
While the website itself is a little bit dated, RentalHouses.com lets property owners and managers post their rentals to the nationwide database in a few clicks. As of this writing, it's unclear how much they charge for rental listings and how long the listing duration is, though.
Realtor.com manages both rentals and real estate sales. It only accepts listings from property managers and owners. The interface is a little less straightforward and attractive than sites like Zillow, but it provides a simple search function for price and location.
Padmapper has a fun, interactive map that allows prospective renters to set a price, set a number of bedrooms, and look at cities across North America that suit that price range. Renters won't see your actual listing until after the initial search when they dig a little deeper.
Trulia is an attractive and simple property listing site that allows renters to set parameters to see a group of photo listings with vital statistics about a property right underneath. Make sure you have a single great photo for adding your property to this site.
Lovely has a very simple, graphic format with an interactive map. The latest listings show up in red on the map, so that renters can see what's fresh on the market. It's also easy for tenants to see whether a property is pet-friendly, and there's a bullet list of amenities that you'll need to fill out.
Rentals.com makes it easy for tenants to search for exactly the type of home they want, with searches compiled into condos, lofts, duplexes, and more. There's less information required about amenities, and it has your contact information and the availability flagged to press people to call.
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Rentdigs features free photo listings. Prospective tenants can not only find rentals, they can also find rent-to-own homes and moving company quotes. Rentdigs features a single photo and some simple information on the listing, so make sure your photo is a good one.
At first glance, Rent.com appears to be largely geared towards apartment rentals but it is home (pun intended) to a significant number of rental houses as well. It's also one of the higher traffic'd sites on the list so it's definitely worth looking into when you're looking for your next potential tenants.
Zumper is a value-added site that offers up neighborhood information and city guides for your tenants. Its initial listings feature minimal information and a single photo, but its detailed listings offer you the opportunity to add an engaging paragraph about your property.
15. Social Media
Don't underestimate the power of non-housing sites to advertise your rental property listings. If you have a listing on a site or on your website, you can advertise it to your community online through social media. If you're having particular difficulty renting a property, create an infographic with property details. While Facebook, Twitter, and Instagram may not be property-focused, they allow you to reach out to your communities and turn the search for tenants into a more sociable experience.
As you aim to optimize your house rental advertising and make a connection with new and existing tenant markets, how can you stay on top of your website and your property listings? Property management software like Propertyware can help by providing you with tools to easily syndicate your listings over multiple listing sites with a just a few clicks. Instantly update property information, such as unit availability, pricing, floor plans and more, and track leads automatically.
Learn more about Propertyware by watching a free demo today.