You're a property manager because you love homes, and you love people. Developing a strong website will help you connect them both and better market your business. Use the following website features to help prospective tenants find you online and get to know your properties before they even come to visit:
1. Use Property Management SEO
To best showcase your properties, someone needs to translate their features and amenities into a searchable online format. This is the job of search engine optimization. Using SEO, you can make sure prospective tenants find your business. Here are some best practices to keep in mind:
- Use location-specific keywords that lead your readers to your site when they search for neighborhoods or local listings.
- Create content with keywords that focus on amenities that are important to tenants. For example, if you know local seniors value community and recreation centers, create a post highlighting these amenities.
- Include internal links. For example, if you write a blog post focused on accessible housing, add links to easy access, ranch-style properties on your website. According to Property Management Insider, "links on the homepage to other pages on the site are important to Google."
- Create funnels that send tenants from your home page to the appropriate areas of your website. For example, tenants who are interested in properties for students could visit a page outlining your properties in college areas and services for students.
How does your site show off your brand and your listings while speaking to tenants' needs?
2. Create a Modern Website Design
To make an excellent first impression, use modern website design that is simple yet strategic. Your site should incorporate:
- A clear message about who you are and what you do. Include links to the area of the site where tenants can find property listings and where property owners can learn more about your services.
- Listings that speak to tenants. Target the amenities they're seeking in a neighborhood so they can search specifically for things such as pet-friendly housing and family-oriented neighborhoods.
- Video tours and photos that showcase each property's best features.
3. Be Mobile-Friendly
Make sure that your website translates well into the mobile and social media worlds. According to Google, "more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." What does this look like?
- Use responsive design so your website adapts to whatever screen size your viewer is using.
- Keep your font large so viewers don't need to scroll in when they're viewing it on a mobile device.
- Use YouTube video links instead of embedding them directly, since YouTube is already responsive to screen size.
- Give visitors the option of switching to the desktop site when they feel like it.
4. Include Social Media Information
Your website visitors need to be able to share your content and your listings with others. Social media is a powerful marketing tool. Your website should:
- Invite your visitors to share, pin, and discuss your listings with their friends.
- Use engaging photos your visitors will want to link to on their social media accounts.
- Embed videos visitors will want to share.
- Maintain an active, targeted social media presence to draw readers to your site from social media.
5. Connect and Reconnect With Your Leads
As you make connections with prospective tenants and new property owners, it's important that your content resonates with them. Any strong marketing message needs a call to action, which helps move leads through your marketing funnel. Your call to action should focus on getting new tenants or acquiring new properties. Some options are:
- Provide incentives such as eBook content and webinars focused on the needs of particular groups of tenants.
- Invite tenants to join an email list that provides updates for a specific neighborhood or type of home listing.
- Use sales funnels to target offers to specific groups, collect the traffic that visits your site, and drive them back to the listings they'll love.
“We have about ten times more leads through Propertyware.” – Jerry Ryan, Resource Property Management
Your property management website needs to incorporate the best of modern website design. Let our digital marketing services help you draw in new tenants and property owners through your website. Get pricing today.